Academic Year/course:
2017/18
445 - Degree in Tourism
29132 - Communication and Public Relations
Syllabus Information
Academic Year:
2017/18
Subject:
29132 - Communication and Public Relations
Faculty / School:
177 - Escuela Universitaria de Turismo
Degree:
445 - Degree in Tourism
ECTS:
5.0
Year:
4
Semester:
First semester
Subject Type:
Optional
Module:
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5.1. Methodological overview
The learning process that is designed for this subject is based on the following:
- It will be combined from day lectures with practical and knowledge and practical tracking and current cases related to Communication and Public Relations.
- The content of the course will contain both online media (mail, Twitter, Facebook, Wordpress, CRM) and traditional communication channels, with special attention skills like public speaking, negotiation, persuasion and non-verbal communication
5.2. Learning tasks
The program is offered to help the alumn to achieve the expected results includes activities such as the creation of a blog.
5.3. Syllabus
- Wordpress
- Twitter
- Facebook
- Public Relations History.
- Communication. A psychological perspective.
5.4. Course planning and calendar
5.4
- Weeks 1 to 6. Lectures
- Weeks 7 to 14. Lectures with greater student participation
- Weeks 15 and 16. General review of the subject.
5.5. Bibliography and recommended resources
[BB: Bibliografía básica / BC: Bibliografía complementaria]
- No hay relación bibliográfica para esta asignatura